This is a YouTube video titled "Maximize Your Subscription's LTV" containing a monologue or single-speaker discussion focused on subscription business models, churn rates, and strategies to increase customer lifetime value (LTV). The content appears to be an educational or advisory talk about managing memberships and recurring revenue, recorded in early 2025.
Recurring, even net decision. Yeah, it's a new purchase month. Right. And so really, the math is, what's the average CHURN rate over the course of a quarter, six months, a year? And you might find that when once you take CHURN into account, the LTV of a subscription customer is actually less than if you would have just sold all that content as a standalone digital product. And if you want the recurring to make it into like 200 bucks, 300 bucks, 400 bucks, 500 bucks, LTV, you, you better be creating a lot. And, and also the other things. It's like managing the community, doing live events like it. It is. I think it is the most taxing vehicle by far. The tempting part of running a membership is thinking, okay, let's say there's a course.
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