Email marketing for digital products works better when you send more emails. The speaker shares data showing that frequent email sends directly increase sales, based on their own experience selling digital products.
The more emails you send, the more money you make. The less emails you send, the less money you make. And every single time I see a creator go, sales are down or I don't know why people aren't buying my product. The vast majority of the time it's because they don't want to send too many emails because they're afraid of people unsubscribing. And we've seen it internally. We've sent thousands of emails. At this point, we've had over 10,000 people go through, ship 30 for 30, generated millions of dollars. I'm telling you, the less emails you send, the less effective your funnel is the big thing I want to emphasize here as a general rule of thumb, selling digital products.