Nicolas Cole argues that knowing what to do isn't the problem. When you try to apply new information, friction from client pushback or unexpected questions makes you revert to old habits. That resistance, not missing knowledge, is what stops you from building new skills.
People very rarely have an information problem. It's not that you don't know what to do. Information is helpful. New information is always great. But information in and of itself is very rarely the problem. The problem is that when you go to execute the information, you are going to run into a little point of friction. You're going to reach out to a client, the client's going to ask you a question that you don't know how to answer. You're going to reach out to a client and they're going to give you an objection that you don't know how to handle. And when people are confronted with these little points of friction, what happens is they default into, let me go back to what comfortable. And so they break the habits, they fail to build the new skills, and they give up.
What Every Writer Gets Wrong About Their Audience #writing #creator #writingtips
