Nicolas Cole shows how to handle client objections by asking a clarifying question right after. Most objections fall apart when probed. A client claims their audience never buys via email, but admits some do when asked how they actually purchase.
When a client says an objection to you, the first time they say it, it sounds really firm. And the moment you ask them a clarifying question, 99% of the time it falls apart. Here's how this would go. Client goes, "I don't think email marketing works on my target customer. They don't buy via email." And I ask them, "How do your target customers buy then?" And all of a sudden the client goes, "Well, I mean, like they see an ad and then like, I guess they do type in their email. Well, we get sales in a lot of different ways. Yeah, I guess like some do buy via email." So the objection's not real. That happens the majority of the time. So the reason that you want to ask these clarifying questions is because you will realize that the person ends up, A, dismantling their own argument, and then, B, telling you the answer.
What Every Writer Gets Wrong About Their Audience #writing #creator #writingtips
