Nicolas Cole shows how to turn a social post into a newsletter series into a digital product. A single idea like trauma resolution becomes a 60-day curriculum with exercises, checklists, and video access. Buyers pay for structure and direct access, not just the free idea.
Whatever you write about on social platforms, your newsletter should just be the expanded version of that. And whatever you write about online and in your newsletter, your digital product should just be the expanded version of that. Trauma resolution. I write about trauma resolution on social content. I get people onto my email list where I write more about trauma resolution. And then my digital product is pick a problem and how do I structure the information and the things that I'm giving people to help them solve that problem. So trauma resolution, maybe people have a specific problem that they're— how to overcome trauma 60 days after it happens, compress into a curriculum, give them more, more explanation, more examples, more checklists, more walkthroughs, more exercises. So when the reader is buying a digital product, what are they buying? They're buying the structure. They're buying more information, assets, everything. But they're also buying more access. They're not just reading it from you. They also get to hear you explain it on video.
What Every Writer Gets Wrong About Their Audience #writing #creator #writingtips
