Nicolas Cole argues that most people fail by trying to do too many things at once. He points to Ship 30 for 30, which made over $1 million in its first year by focusing on a single funnel: post on X, drive traffic to a landing page, convert sign-ups. Deep focus on one project beats scattered effort every time.
There are so many options. Like, don't get seduced by all these infinite options of things you can do. There are unlimited things you can do. A lot of the game is deciding what not to do and then just spend your time focusing on building one thing. I hammer this home. Ship 30 for 30 did over $1 million in revenue in the first year and the entire business was write on X, go to landing page, sign up for Ship 30. That was the whole business. So trust me, you can push one thing way further than you think. Way, way, way, way further than you think.
What Every Writer Gets Wrong About Their Audience #writing #creator #writingtips
