Nicolas ColeCo-Founder Ship 30 for 30, Premium Ghostwriting Academy

My Secret To Landing New Clients At The End Of Every Month #shorts

29 Jun 2026 · 1 min

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In this short video, Nicolas Cole explains a simple yet reliable client‑acquisition routine he used while building his agency. Every month, during the final two to three days, he devoted an entire workday—about eight straight hours—to follow up with every person he had ever spoken to. By making this a fixed, time‑boxed activity, he consistently received one to two reply emails each month, often from prospects who happened to be discussing his services internally and were ready to move forward. The method proved to be a repeatable, clockwork‑like source of new client conversations.

When I was building my agency, like clockwork, the last 2 or 3 days of every month, I almost solely dedicated to doing nothing but following up with every single person I'd ever had a conversation with, ever. I would just sit at my laptop for like 8 straight hours. I would make that the point of the day. The month is almost over. I'm going to follow up with every single person. And what do you know? At the end of every single month, I would get 1 or 2 emails back and the person would say some version of, "Wow, such funny timing. We were just talking about this internally. Let's chat about it. We would love to move forward." That happened every single month without fail.