Nicolas ColeCo-Founder Ship 30 for 30, Premium Ghostwriting Academy

My Secret Trick To Get Any Prospect To Respond To My Messages #shorts

7 Jun 2026 · 1 min

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1:06

In this short video, Nicolas Cole shares a gray‑hat cold‑outreach tactic: tell a prospect that their website’s contact form appears broken. By presenting a problem the business owner cares about, you increase the chance they’ll reply to confirm or discuss the issue. Cole stresses that the purpose of the first outreach message is simply to get a response and start a dialogue, not to pitch or close a sale. He also points out a common mistake—trying to cram the entire sales pitch into the initial email—highlighting that the real game is to secure a reply, then move the conversation toward a phone call.

Chapters

In the marketing world, this is what's known as little bit of gray hat thinking. It's not black hat, we're not doing anything malicious, but it's certainly not white hat because we're trying to find ways to game the system. The thing that is most likely to get you to respond is when someone reaches out letting you know that something about your existing business is broken. What does every business owner wake up in the morning worried about? They're worried that some part of their business isn't working. So for example, just wanted to let you know, I went on your site and was trying to reach out to you, but seems like your contact form is broken. I would literally just send that because what's my hope? My hope is that they go, thanks so much for reaching out. That's strange. Our contact form seems to be working here on our end. Did you run into any more issues? Now we're having a dialogue. Where people go wrong with outreach is they try and cram the entire conversation into the first email or each individual email. That's not the The goal is I need them to respond so that I can engage in a dialogue so that I can eventually try and get them on the phone. That's the game.