Nicolas Cole argues that niche isn't the problem. If a niche exists, profitable businesses already work in it. The real barrier is refusing to learn the specific skills needed. His ghostwriting students have made serious money in obscure markets like pool cleaning and forklift rentals.
I promise. The niche is not the problem. You are the problem. If the niche was the problem, the niche wouldn't exist. The fact the niche exists means there are businesses in that niche making money. Because if there weren't businesses in that niche making money, that niche wouldn't exist anymore. So, no, the niche is not the problem. You can make any niche work. Some of our most successful students inside our premium ghostwriting academy go straight for really obscure niches like local pool cleaning companies or forklift rental companies. Things that if I told you, hey, this niche can absolutely make you 10k per month or 20k per month, you wouldn't believe. But it's true. The niche is not the problem. The problem is you don't want to invest the time to build the skills required in order to be successful at whatever niche you pick. And so what do people do? They try to avoid learning these new skills by changing niches. And. And they think, oh, if I just go over there, I won't have this problem anymore. But does the problem go away? Of course not. It just shows up again in a different niche.
What Every Writer Gets Wrong About Their Audience #writing #creator #writingtips
