Nicolas Cole says in ten years of running a service business, not one client has asked where he went to college. They care about what you can deliver. Focus on productizing your service and building repeatable processes instead.
I have not, in 10 years of being an entrepreneur, I have never once had a client ask me where I went to college. They don't care. The only thing they care about is what can you help me with? If I'm not in academia, will I be able to land clients? Absolutely. If you're not in academia, are there certain types of clients you might not be able to land? Yeah, probably. There's probably like a very small select handful that are like, we only want to work with this type of person. That's fine. If that is the very specific thing that you want to do, then by all means do it. But generally, the game is still about how do you do things that are productized? How do you do the same types of things over and over so you build efficiency for yourself?
What Every Writer Gets Wrong About Their Audience #writing #creator #writingtips
