Nicolas Cole explains why people dismiss expensive courses until they try one. He charged $5,000 for an email course and watched skeptics become believers. At 25, he thought high prices meant he didn't care about people, a belief he had to unlearn.
Nobody thinks it works for them until it works for them. You can tell someone these things over and over and over again, but they won't really understand it until they experience it. The moment that they get on a call and they're like, "An educational email course is," and they're shaking in their bootstraps, "is $5,000," and the person goes, "Okay," the moment that happens, their whole reality shatters. It's almost like not being able to see, and then all of a sudden you can see. I really have a lot of compassion for people that struggle with these things because I had to struggle with all of them too. I remember being a 25-year-old being like, "If you charge more money, that means you're a money-grubbing marketer and you don't care about people. No, that is not true. That is just a faulty belief that for whatever reason you have internalized. And so I have a lot of compassion for the emotional journey that you have to go through to learn these things.
What Every Writer Gets Wrong About Their Audience #writing #creator #writingtips
