This is a YouTube video titled "No one cares about your story." It features a monologue or talk focused on storytelling in marketing, emphasizing that personal stories must provide relevant context or examples that resonate with the customer's needs to be effective. The speaker shares personal experience in ghostwriting and freelance writing to illustrate the point. The content was created in August 2024.
No one cares about your story unless your story provides context or an example to the thing that the customer cares about. So if I write a piece or make a YouTube video or record a podcast going, here's why I'm awesome and here's how I built my ghostwriting agency, nobody's going to listen to it. But if I say, hey, I understand exactly why you're stuck as a freelance writer. I understand what's holding your earning potential back. I understand what mistakes you're making with packaging and pricing. I can tell you how to fix all of them, by the way, just for context, I used to be exactly where you are. I used to be that freelance writer charging 25 doll dollars an article. I fixed all of these things. I ended up building the first ghostwriting agency for founders and executives. I've sold over $5 million worth of these services. Let me just break it down for you. Well, now you're going to listen. And that is the piece that I find so many people misunderstand is that your story is not what matters. Your story is an example to help drive home something that matters to the reader, to the customer.
What Every Writer Gets Wrong About Their Audience #writing #creator #writingtips
