Nicolas ColeCo-Founder Ship 30 for 30, Premium Ghostwriting Academy

Nobody Is Interested In Your Newsletter Just For The Sake Of It

9 Apr 2026 · 1 min

Watch on YouTube

0:30

In this brief talk, Nicolas Cole challenges the common assumption that writers can attract readers simply by launching a newsletter. He argues that the newsletter format itself is irrelevant to potential subscribers; what matters is the concrete value the newsletter delivers—ideas, assets, answers, or solutions to a problem. From a first‑principles perspective, creators should focus on identifying the specific benefit they provide to readers rather than relying on the novelty of the newsletter medium.

Chapters

A lot of times writers think, I want to start a newsletter. The reader is going to love the fact that I have a newsletter and it actually doesn't matter that it's a newsletter. The only thing that matters is what are you helping the reader with? What are you giving them more of? A person doesn't subscribe to a newsletter because it's a newsletter. What the person cares about is what is the thing that the newsletter is trying to give to them? It's some sort of idea. It's some sort of asset. It's some sort of answer. It's some sort of solution to a problem. And so I think from a first principles perspective,