Nicolas Cole argues that obsessing over results doesn't create them. Instead, track concrete inputs: for fitness, your workouts and nutrition; for clients, your outreach volume and follow-ups. Measure conversion rates and execute consistently, and results follow.
If you wanted to put on a bunch of muscle and lose a bunch of weight, you staring at yourself in the mirror, obsessing over the result and going, I don't understand why I'm not more fit. That doesn't do anything. You have to remember that when you fixate on results, that's not what creates a result. Results happen because of inputs. Inputs are what create results. If you wanted to land a client, if you just sit there every day and go, I need to land a client, you're not going to land a client because landing a client is an output. It is a result. Instead, you have to ask, what are the inputs What are the inputs that lead to landing a client? Well, the inputs are I have to do a certain amount of outreach, I have to do a certain amount of follow-up, I have to book a certain amount of sales calls, I have to educate them sufficiently on those sales calls, I got to follow up with them after the sales calls. And if you do something over a prolonged period of time, you learn in order for me to land one client, I need to send 100 messages, I got to follow up 50 times, I'm going to book 3 sales calls, 1 out of 3 sales calls I can close. Actually gathering the data on each one of these steps, it is one of the easiest ways to navigate uncertainty. When all of a sudden you feel uncertain, all you have to do is go back to first principles. What are the inputs that create the outputs?
What Every Writer Gets Wrong About Their Audience #writing #creator #writingtips
