Nicolas Cole argues that creators waste energy jumping between topics when one focused idea compounds better than ten scattered ones. Pick a single niche, align everything toward it, and say no to distractions until you win there first.
The whole game is congruence. A lot of times people think I can do lots of different things. I can have a newsletter about marathon running, but I can provide a service that's ghostwriting, but I can have a digital product about nutrition. That is like the worst thing you could do because now none of these things compound. What you want is you want perfect congruence across all of them. I have a newsletter about ghostwriting. I provide ghostwriting services. I have a low-ticket digital product for the same type of person about ghostwriting. You want congruence across the board. I know that when I explain that or when I say that, the initial reaction is, it's like, oh, that's so hard. That means I have to say no to lots of things. Yeah. Yeah, you do. And so you have to choose what game are you trying to play? What outcome do you want to generate? And everything needs to be in service of that outcome until you achieve it. And then when you achieve it, then you can add something else.
What Every Writer Gets Wrong About Their Audience #writing #creator #writingtips
