Nicolas Cole says all good writing follows one rule: treat the reader's time as a trade. Rate each line for the value it delivers, then ask how to raise that rating. It's how you improve any writing, from emails to LinkedIn posts.
All pieces of writing follow these same fundamental rules. Doesn't matter if we're talking about writing on LinkedIn, doesn't matter if it's a different platform like X, doesn't matter if it's video scripts, doesn't matter if it's an EEC, does not matter. All pieces of writing follow these same fundamental rules, which is asking yourself, what is the trade? Someone's giving me 30 seconds of their life or a minute of their life or 5 minutes of their life. What do they get in return? And then going line by line, section by section, and genuinely asking yourself, what is the value of the thing that I'm giving the person? And I really encourage everyone to adopt this way of thinking of it's not that it's binary, it's not that it's it's horrible or the greatest thing ever. It's that value exists on a spectrum. And so if the value is a 2 out of 10, the question is, well, what's a better option? How do I make it a 5 out of 10? If it's a 5 out of 10, how do I make it better? What's an 8 out of 10?
What Every Writer Gets Wrong About Their Audience #writing #creator #writingtips
