This is a YouTube video titled "Personal Branding is not about marketing yourself." containing a monologue or talk from August 7, 2024, discussing the concept of personal branding. The speaker explains that personal branding is about owning a niche or category rather than just posting random personal content for attention. The content focuses on the importance of targeted branding for business success rather than general popularity.
Personal branding is a skill. And I don't mean posting pictures of what you ate for breakfast and doing viral TikTok dances. Personal branding is not about becoming known. Personal branding is about becoming known for a niche that you own or becoming known for a category that you own. When someone tries to just post about themselves a lot, they're like, this is where I went on vacation and this is what I ate for breakfast. They might get short term attention, but those people very, very rarely ever make as much money as the people who clearly have categorical associ. And the reason is because what the customer, what they really care about isn't you. What they care about is the topic. What they care about is the category. Personal branding is about evangelizing yourself. Nuance, asterisk, within a specific category. And if you don't understand that second component, yeah, you might get a bunch of random people following you and they're not going to know where and how and why to spend money with you. It's like attention for attention's sake. And that is not the goal.
What Every Writer Gets Wrong About Their Audience #writing #creator #writingtips
