Pick one thing.

You are not supposed to do all of these things. All of these things are just options. I have such a distinct memory of being 25 years old, working at this ad agency for two and a half years. I hadn't figured out where this was going yet. I was writing on Quora, I was seeing a little bit of traction, but I wasn't really making other money. Like, I just was very uncertain. And I have this very distinct memory of sitting in the office and opening my journal and outlining my content strategy, because I thought, oh, I'm going to build a content strategy, and that's going to get me out of this job. And I remember building this content strategy for what am I going to post on Facebook? What am I going to post post on Instagram? What am I going to post on Twitter? What am I going to post on Snapchat? What am I going to write my weekly newsletter about? And I spent hours and hours and hours outlining this master plan of all these different things that I was going to do. And guess how many of them I did? I did none of them. And I did none of them well because I was spending so much time trying to figure out all the things that I could do rather than just doing one thing really well. And that memory haunts me because I look back on that version of myself, I'm like, you idiot, just pick one thing and just dedicate all your time to it.