Nicolas Cole shows how the words you use to describe your work change what people think it's worth. He went from calling himself a freelance writer to a ghostwriter and raised his rates from $20 to $200 per post without changing anything else.
If you got a new job and you went home at Thanksgiving and everyone said, "Oh, what's your new job?" Which one would you rather say? Would you rather say, "I'm a cashier," or would you rather say, "I'm a concierge"? I think everyone here would want to show up to Thanksgiving and say, "Oh, I just got a new job. I'm a concierge." Sounds way better than "I'm a cashier." And so I know that this sounds like semantics, but it's not. What you call yourself matters. When I called myself a freelance writer, I charged $20 to write a blog post. When I started calling myself a ghostwriter, I started charging $200 to write a blog post. Nothing changed. I didn't get more credibility. I was the same age. Everything was the same. I called myself something different. And so this is a really important piece of the puzzle.
What Every Writer Gets Wrong About Their Audience #writing #creator #writingtips
