Nicolas Cole says service providers should use themselves as their main case study. Write your own newsletter, post on social media, create an email course. Show prospects your own work instead of relying on testimonials or a portfolio.
Which service you pick should be a reflection of something that you enjoy doing yourself or you are actively doing yourself. Whatever service you pick, I would power level my credibility by using myself as the case study. This means if I want to offer social ghostwriting, I should be writing on my social platforms too. If I want to offer newsletter ghostwriting, I should have a newsletter of my own. If I want to ghostwrite educational email courses, I should build an educational email course for myself and I should pin that to the top of my social profiles. You want to be able to point to yourself as a case study. This is the easiest way to be able to speak confidently to clients without needing to have some big portfolio or have a gazillion testimonials or case studies. You can point to yourself as a case study.
What Every Writer Gets Wrong About Their Audience #writing #creator #writingtips
