Nicolas Cole argues that sending personalized outreach to ten prospects with a custom sample each beats blasting a hundred generic messages. The higher cost per prospect pays off because people respond to work made specifically for them.
People think, oh, if I reach out to more people, the likelihood that I land a client increases. That's actually not true. It's not just about volume, it's about quality volume. So you would be better off instead of reaching out to 100 people with a copy-pasted message, reaching out to 10 people but creating a free custom sample for each one. And that extra time is really just a marketing cost increasing the likelihood that that person wants to work with you.
What Every Writer Gets Wrong About Their Audience #writing #creator #writingtips
