This is a YouTube video titled "Repurposing Content To Reach More People" containing a discussion between two speakers about content repurposing strategies across different platforms to meet audience preferences and the importance of repeating key messages to reduce ignorance tax. The speakers explore how different formats appeal to different consumption habits but do not include Nicolas Cole.
Repurposing content. Right.
Completely.
Where I kind of think about it from a podcast perspective is like, some people physically won't listen to that. Some people will watch the clips, some people will read the newsletter, some people will simply look at the tweets, and some people look at LinkedIn posts. Yeah. But it's. It's less to do with you and who you are. It's more just to do with their appetite towards consumption. Some people will listen to audiobooks, vice versa. Right. So it's almost like you need to meet the players where they're playing. Yeah. The users on their own field. That makes sense for the specificity.
Yeah. And everyone's faulty belief is I can't say the same thing twice. And if you realize all of the biggest creators that dominate any specific niche, they all say the same 10 things over and over and over again. And like, that's.
Again going back to.
The conversation of paying down ignorance tax. So much of this you don't understand day one. And even if I explain it to you day one, it's not going to click, and that's okay.
What Every Writer Gets Wrong About Their Audience #writing #creator #writingtips
