A talk on selling by building trust and teaching rather than pushing. The speaker built a ghostwriting and digital product business by helping clients first, treating sales as education instead of traditional selling.
Sales is not about sales. The whole secret and how I've sold over $5 million worth of ghostwriting clients at this point and over $10 million in digital product sales is that sales is about education. When you approach sales as sales, it feels really difficult, and it feels like you have to convince people of things. When you approach sales as education and you go, I just want to make sure I can help you, the conversation is not, let me sell you. The conversation is, let me help you. And when I help you, you, the client, naturally begin to sell yourself. You, someone that you can trust. You finally found someone who understands your business. You finally found someone who speaks your language and understands what you're going through and actually provides helpful and actionable solutions. Well, when you find someone like that, don't you want to hold on to them? And by taking that approach, that's where I've really noticed so many clients. Then the conversation very quickly turns from you, quote, unquote, pitching them to them pitching you, and that's what you want.
What Every Writer Gets Wrong About Their Audience #writing #creator #writingtips
