Nicolas Cole shows how to handle the "I'll just hire a freelancer on Upwork" objection. Break down every task your service covers: account management, content strategy, A/B testing. Show the prospect the real cost of piecing together all those roles separately, and they'll see why cheap freelancers aren't actually cheaper.
If the client goes, "Oh, I think I could get this service for $500 a month." Here's an amazing one for everyone. This happened all the time to me. Client goes, "I think I could hire someone on Upwork for like 1/10th the price. This is like a couple hundred dollars a month max." You want to know how you overcome that? You start to overwhelm them with education around how expensive it is to hire people to do certain things. So you overwhelm them by going, "Okay, wow, I'm really glad you shared that with me because it sounds like we're pretty far apart and it sounds like you might not fully understand what goes into this role. So whether you work with me or not, I just want you to know that this This is what you're going to run into. A writer on Upwork charging $500, they are not going to do all of these things. They're going to do maybe like one of these. That's fine if that's what you're looking for. But if you were to try to hire someone to do all of these different things, well, let's see, let's start doing the napkin math. Account management, that would probably be a few grand a month. And then the content strategy. Okay, we'll say I'll take that off your plate. And then the ongoing A/B testing. And you start to overwhelm them with what are all the things you're going to take off their plate. And you almost make them feel, for lack of a better term, stupid for saying, I'm going to go find someone on Upwork to do all this for $500.
What Every Writer Gets Wrong About Their Audience #writing #creator #writingtips
