Should I Fill My Client Roster With Lower Paying Clients?
In this brief advice clip, Nicolas Cole addresses a common dilemma for service‑based entrepreneurs: whether to turn down lower‑paying clients when they already have a high‑value client. He shares that he charges $9,000 per month for a flagship client and is asked if he should still accept clients who would pay around $3,500. Cole argues that the priority should be to keep all available client slots filled. Even if one slot is occupied by a premium client, the remaining slots should be occupied—either by other high‑paying clients or by lower‑paying ones—so the business maximizes revenue and reduces reliance on a single source. He cautions against refusing lower‑paying work solely because of a premium client, emphasizing a mindset of full capacity and active effort to fill any empty slot.
