Should The Average Person Write A Book? #shorts
1 Jul 2026 · 1 min

0:43
In this YouTube short, Nicolas Cole argues that for most people, writing a book offers a low return on effort compared to other, more accessible income streams. He claims that earning $5,000 a month is far easier through a Substack newsletter, a cohort‑based course, or a service business than through book sales. Cole suggests that the decision to write a book should hinge on whether one intends to become a serial author. If the goal is to write only one book, the time investment is not worthwhile; however, if one plans to write many books, learning the craft becomes a valuable skill.










