Nicolas ColeCo-Founder Ship 30 for 30, Premium Ghostwriting Academy

Should You Start A Newsletter In 2026?

30 Mar 2026 · 1 min

Watch on YouTube

0:30

In this brief advisory monologue, Nicolas Cole argues that aspiring newsletter creators should postpone launching a newsletter until they have already established a rigorous publishing habit. He recommends consistently producing content multiple times per day, every day, for roughly six months straight. Cole frames a newsletter as a higher‑friction, more advanced extension of that habit—a “bridge” that should only be built once the front‑end routine is solid. Until that foundation exists, the focus should remain on mastering niche‑focused, high‑frequency writing.

Chapters

I wouldn't start a newsletter until you're further along. Like, you shouldn't even entertain the idea of a newsletter until you are consistently publishing multiple times per day, every single day, consistently for like 6 months in a row. Because a newsletter is like the more advanced version of that. It's the higher friction version of that. If you're already doing that, then that's great. You've done the front end. Now it's time to build the bridge. Now it's time to build a newsletter. But if you're not there yet, you still got to dial in the first part, which is: are you writing about a niche consistently multiple times a day, every day, for weeks and months in a row?