Nicolas ColeCo-Founder Ship 30 for 30, Premium Ghostwriting Academy

Social Platforms Are A Lottery Game

31 Mar 2026 · 1 min

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In this brief monologue, Nicolas Cole argues that social media platforms operate like a lottery, where the reach of a post is largely independent of a creator’s follower count and instead hinges on the individual performance of each piece of content. He points out that most of a user’s feed consists of accounts they don’t follow, underscoring the algorithmic nature of distribution. Cole emphasizes that creators have no control over whether a post garners a few hundred views or hundreds of millions; the only controllable factor is the willingness to keep producing content and staying in the game.

Chapters

These social platforms are what I like to call a lottery game. They actually have very little to do with the size of your audience. If you go to your feed, your feed is 90% people that you do not follow. So it has almost nothing to do with how many followers you have. It has to do with the individual performance of any piece of content. So you have to remember that the only way to win in games like this is to keep playing. You don't have control over the outcome. You have no idea whether something is going to get 1,000 views or 162 million views. The The only thing you have control over is continuing to play the game.