Social media platforms now prioritize engagement over follower count, so a creator with 10 followers can reach as many people as one with 100,000 if their content performs better. The algorithm decides visibility based on how people interact with what you post, not how many people follow you.
Social platforms have changed. People don't understand how a social platform works. It doesn't matter if you have 100,000 followers or you have 10 followers. What happens every time you write something is a social platform feeds it to a small number of people. So it goes, we're going to show this to 25 people and based on the ratio, based on the number of people in that small group that interact, if it is above the majority, we're going to show it to more people and if it's below, we're not going to show it to as many. A hundred K people aren't seeing your content. The only way that it's getting distributed is if the thing that you wrote keeps crossing the next threshold where the platform goes. This is worth being shown to more people, which means everyone's on a level playing field. You don't need a huge audience. It's just about the quality of what you're creating.