This is a YouTube video titled "Stop saying: 'I could never charge that much!'" containing a motivational or instructional talk focused on pricing strategy and mindset for charging clients. The speaker discusses how to shift perspective from doubting high prices to identifying what value or service would justify such pricing. The content is a monologue without multiple speakers or dialogue.
If you're sitting there going, I could never charge that much, you want to ask, in order for me to charge that much, what would I need to do for the client? What would I need to give to the customer? And when you ask that, you have so much more control over the creation of the product or the service. So instead of starting from a place of, oh, there's no way I could charge that amount of money, you actually want to ask the opposite question, which is, well, what would need to be true such that I could charge that amount of money? And then you just go do that. You just make a big list of what are all the things that the client would want? What are all the things the customer would be over the moon, exceedingly static for me to tell them or give them. Great, go do that. And then the price point rationalizes itself.
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