Nicolas Cole argues that subjective decision-making works for small teams but becomes a bottleneck as companies grow. Scaling requires systematizing processes and converting decisions into objective, repeatable actions that can be measured and standardized across many people.
Subjectivity doesn't scale. When you have someone talented, you don't realize it, but you're basically relying on their subjective decision-making. You know, you put them in a role and you go, I trust that you'll make good decisions. The problem with that is that subjective decision-making doesn't scale. So you really don't realize it in the beginning whenever a business is small and lean. But so much of getting going is relying on this subjective decision-making and your intuition. But subjectivity doesn't scale. And so the bigger a business grows and the more you have to systematize things, the game is actually all about removing subjectivity and making every single action in the business as objective as possible.
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