Nicolas Cole says start your pitch with the customer's problem, not your solution. Without an emotional connection to their pain point, no one cares how impressive your product is. Back-pain specialists ask "Do you have back pain?" first for a reason.
When in doubt, you almost always want to lead with the problem and not the solution, because the person can't care about the solution to something when they aren't anchored to the problem that it solves. I could present everyone here with the coolest solution, but it doesn't really matter how cool or inexpensive or fast or efficient the solution is if you are unaware of the problem that it solves. That's why typically offers are very focused on, you have this problem, you are in pain, right? Like, what does every back pain specialist lead with? Are you in pain? Do you Do you have back pain? Spine surgeons don't lead with, hi, I'd like to introduce you to my really amazing solution and proprietary framework for cutting people open and fixing their spines. They all just lead with problem and simplest version of the problem. Do you have back pain? If yes, then we move you down the chain.
What Every Writer Gets Wrong About Their Audience #writing #creator #writingtips
