Nicolas Cole says after thousands of sales calls, you realize prospects ask the same ten questions over and over. Once you nail answers to those ten objections, you can handle almost any client. Selling becomes a game you can actually win.
This is where sales becomes a really fun game. After you have 100 sales calls or 500 sales calls or 1,000 sales calls, you realize that you actually only run into the same 10 questions and the same 10 objections. It's just a small handful. And so the more you do it, you start to realize, wait, everyone has this question or everyone has this faulty belief or everyone has this thing that they're hung up on. And then once you find the answer that works, it doesn't just work for that one client, it works for every client. And so then it just becomes easier and easier and easier.
What Every Writer Gets Wrong About Their Audience #writing #creator #writingtips
