Nicolas Cole breaks down his 10 magical ways framework for fixing writer's block in nonfiction. Start with the headline, turn vague promises into concrete hooks, and use big numbers to boost performance. The system works as a practical checklist for stronger headlines and clearer pieces.
One of my favorite frameworks that I've ever come up with. I call it the 10 magical ways you could reverse engineer 99% of all nonfiction writing back into these 10 ways. And the reason that this little list is so powerful is because it is the easiest way to remove any sort of writer's block that happens at every single stage. First way to use this is to look at the headline. This is a great hook. Why Reed Hastings banned the word blockbuster. But this is a pretty vague and what I like to call intangible promise and what it means for your startup. Right. Right. Kind of interesting. But how can we make this more interesting or more tangible? And the question to ask is actually which of these 10 things am I going to give the reader? Am I going to give them tips? Am I going to give them stats? Am I going to give them steps? Am I going to give them lessons? Another framework. Big numbers in headlines and hooks always perform well.
What Every Writer Gets Wrong About Their Audience #writing #creator #writingtips
