This is a YouTube video titled "The 10x choice writers have to make." It contains a monologue or talk discussing the decision writers and ghostwriters face when scaling their income from around $10,000 to $100,000 a month, highlighting the trade-offs between work-life balance and business growth. The speaker explains the challenges and expectations involved in scaling up financially.
Tell me about the 10x choice writers and ghostwriters have to make the 10x choice. We use that language to say when you get to around 10 grand a month, you have a decision to make, which is basically, do you want to stay around where you're at and optimize for life? You know, work, life, balance, as people call it. Or do you want to scale to 100 grand a month? But you probably won't have much of a social life in the short term, you know, because things are always harder and take longer and are more expensive than people think. That's just a great rule of thumb. Anytime you do anything in life, assume it will take twice as long and will cost you twice as much.
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