Nicolas Cole breaks down two ways to sell newsletter ghostwriting: republishing existing content on Substack to reach its built-in audience, or launching a new thought-leadership newsletter for a founder as a premium service.
In terms of running a newsletter, Substack's functionality is no different than any other newsletter platform. Beehive sends emails the same way Substack does. Kit sends emails the same way as Substack does. Substack, the benefit is you're tapping into the network of people that are there because Substack has a recommendation engine that these other newsletter tools do not. There's two ways of tapping into that ecosystem of people. One is, do you want to take our existing newsletter or existing blog and just republish it on Substack? That's one type of project. Or do Do you go, "We do that and I'm gonna help the founder," or whoever, "launch their own thought leadership style newsletter." Well, now you're creating, now you're creating new things. So you're probably writing a different type of newsletter. So that's like a whole secondary service.
What Every Writer Gets Wrong About Their Audience #writing #creator #writingtips
