Two speakers discuss how to engage people by educating them instead of selling. They use dating as an analogy for building attention through shared experiences rather than direct pitches.
Or something, and he's like, those are the magic words that I'm looking out for. But I never. I never get any impression that that's what I'm going for.
I mean, just. It's a lot like dating, right? Like, what's the fastest way to get someone else to deny you or say no to you? You go up to them and you're like, do you want to go out on a date with me? Right. No. That's not usually how you get someone's attention, right? How you get their attention is you're in a busy place, and you lean over and, you know, you see someone attractive, and you're like, I want to talk to them. You don't open by pitching. You open by going, the brick chicken here is actually really good. And all you're doing is educating them. You're just like, hey, I saw that you're having this experience. I just want to make it better for you. The goal is never to sell. The goal is to educate.
Yeah.
What Every Writer Gets Wrong About Their Audience #writing #creator #writingtips
