An agency owner explains how to create a digital product that attracts paying clients. By selling instructional content, you pull in people who realize they'd rather hire you than do the work themselves, turning one product into two revenue streams.
The digital product on B2B is literally you explaining how to do the very service that you provide. So if you provide lead gen, your digital product is here's how to do lead gen yourself. If you provide video editing, it's here's how to edit videos yourself. What people don't understand with that is that they think, well, if I do that, then I'm giving away all of the sauce and then the person's not going to want to work with me. And it's actually the complete opposite. What happens is you're double monetizing. And as people go through it, they realize, oh shit, that's a lot of work. I don't want to do all that myself. Which then means that they hire you.
What Every Writer Gets Wrong About Their Audience #writing #creator #writingtips
