Nicolas ColeCo-Founder Ship 30 for 30, Premium Ghostwriting Academy

The Best Digital Products All Share This! #shorts

15 May 2026 · 1 min

Watch on YouTube

0:33

In this concise YouTube short, Nicolas Cole critiques the common habit of designing digital products around vague, broad problems like "people don't know what to do with their money." He argues that creators achieve greater success by narrowing their focus to a single, concrete problem for a clearly imagined user. Using the example of helping someone buy their first stock, he highlights the depth of questions and information available even for a narrow issue. Cole advises product builders to first picture a specific person—ideally someone they know—to foster empathy, and then identify one precise problem to solve, rather than tackling multiple or overly broad challenges.

Chapters

Oftentimes I notice that when people are thinking about digital products, they tend to think at the highest, broadest level, which is like people don't know what to do with their money. But you would be a lot more successful if you built a whole product that was like, here is how to buy your first stock. Because even just that one problem, you have a ton to dig into. There's no shortage of questions. There's no shortage of information. And so I would try to think who specifically can you help? Ideally someone that you know so that you can imagine that person. And then second is what is one problem? Not like multiple problems. What is one problem that they have.