Nicolas ColeCo-Founder Ship 30 for 30, Premium Ghostwriting Academy

The Best Digital Products Help People With Hyper Specific Problems #shorts

14 May 2026 · 1 min

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In this short monologue, Nicolas Cole explains why launching a digital product aimed at a broad audience—such as “help anyone make any financial decision”—fails because the market is saturated with free content. He advocates focusing on a hyper‑specific problem that is tied to a demographic with real purchasing power. Using the example of high‑earning Indian entrepreneurs (>$500k annual income) seeking creative ways to reduce tax liability, he shows how a $100‑$300 digital product that can save the buyer $50,000 creates an obvious value exchange. The core advice is to choose a narrowly defined problem where the cost of learning rationalizes the potential upside for the customer, thereby making the product’s value proposition compelling.

Chapters

It becomes very difficult to launch a digital product when you say, I'm going to help anyone make any sort of financial decision, because then it's like, well, yeah, I'll just go to YouTube and listen to 10,000 different people say the same thing to me. But if you pick a hyper-specific problem, and especially when that problem relates to someone with purchasing power, the value proposition changes completely. So for example, if you go, are you a high-earning or high-net-worth entrepreneur based in India who makes more than $500,000 a year and are looking for creative creative ways to reduce your tax liability. That's really specific. That's someone who has purchasing power. If you help them do that, them spending $100 or $300 on a digital product for them to save $50,000 in taxes, that's a very easy trade. And so that's the way to think about digital products is like, how do I start with a hyper-specific problem that the cost of learning how to solve it completely rationalizes the upside the person is going to get from it?