Nicolas ColeCo-Founder Ship 30 for 30, Premium Ghostwriting Academy

The Best Way To Raise Your Prices As A Ghostwriter

14 Apr 2026 · 1 min

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In this segment, Nicolas Cole advises ghostwriters to raise their rates gradually rather than making large jumps. He suggests moving from $3,000/month to $3,500, then $4,000, and so on. Small increments lower risk because a client who accepts $3,000 is likely to accept $3,500, and they also help the writer isolate the cause of rejections. If a pitch at $3,500 is rejected after a $3,000 pitch succeeded, the issue is probably lead quality, not budget, since the price difference is minimal. By keeping price changes modest, writers can better diagnose whether objections stem from pricing or from the quality of the prospect.

Chapters

If and when you do raise your prices, I would recommend doing them in smaller increments. I would go from like $3K a month to $3,500 a month to maybe $4K a month to maybe $4,500 a month. The reason that this is a little bit better is because A, it mitigates your risk. Like the person who says yes to $3K is also going to say yes to $3,500. But second of all, when you do too big of jumps, it actually makes it harder for you to learn which problem to solve for. For example, if you had pitched these 7 people and you didn't pitch them on $3.3K, but you pitched them pitched them on $3.5K and they all said no. What's your takeaway from that? Well, it's probably not a budget problem. It's probably a lead quality problem because it's— that's literally the same thing. Like a $200 a month difference is nothing. Whenever I see stuff like that, I think it's always helpful to isolate the variables and go, okay, how do I make my jumps smaller so that when I cross the next threshold, I can feel what's happening and know that there's a reason for it?