Nicolas Cole explains why most agencies lose clients after 3-4 months on month-to-month deals. If a client sticks around for 9 months, that's a strong signal. Once you hit the 3-month mark, push for a longer contract to lock in the relationship.
my agency, we would have clients sign 6-month contracts, but they were paying month to month. And I had infinity clients sign 6-month contracts and then churn after 3 months. It is what it is. The baseline for agencies is month to month is very common, and the average agency client churns around 3 to 4 months. So view it as like a huge positive if you have someone month to month and they're still working with you 9 months later. A, that means things are going really well. And B, I would say any client that stays with you beyond 3 months, you should have a conversation with and go, seems like things are going really well, let's lock in another 6 months, let's lock in 12 months.
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