Nicolas Cole says the fastest way to grow your personal brand is congruence: your bio, link, and featured content all pointing to the same message and destination. When they don't align, you confuse people and kill momentum.
So much of maximizing social platforms, the key word is congruence. Things grow faster when there is more and more congruence. Let's invert it. What would be the bad version of this? The bad version would be my bio says one thing, but my link sends them somewhere else, and then my featured section sends them somewhere else. 3 different things. So you can see how bad is less congruent, good is more congruent.
What Every Writer Gets Wrong About Their Audience #writing #creator #writingtips
