Nicolas Cole says creators make content worse by pushing sales instead of giving real value. Trust your audience to see your expertise. They'll ask for help without you asking them to sign up.
The whole thing with creating content on the internet is that the content is not the promotion. You're not going to pull up a YouTube video where someone is just giving you a sales pitch and bookmark it and go, "Wow, I can't wait to watch this later." This is a very simple idea that a lot of people have a hard time understanding, which is you kind of have to trust— in writing, we call it trusting the reader. The reader knows who the murderer is. The reader knows the murderer just walked into the room. We don't really need to explicitly say, "Hey, and watch out, the murderer just walked into the room." You gotta just trust the reader. And they're like, they know, they're gonna figure it out. The same is true in marketing. You have to trust the reader. If you provide a ton of quote unquote value in your content, the person is going to take it upon themselves to figure out how else you can help them. But what guarantees that they don't want more of your help is when your content is just you talking about yourself and you should sign up for my waitlist and you should buy my product because then you're not giving them anything.
What Every Writer Gets Wrong About Their Audience #writing #creator #writingtips
