Nicolas Cole says link each piece of content to about five related works you've made. When someone finds one article or video, they can follow a rabbit hole through your podcast, book, product, and other pieces. The links compound your reach and pull people deeper into your ecosystem.
The way to think about content is if you're going to take the time to write something, you want to try to point to as many other things that you've built as you can. Now, obviously you want them to be relevant. Like if you're writing about one topic and then you have this other completely random unassociated thing, it's going to feel weird to wedge it in there. But wherever you have congruence, you want to point people to those other places. And this is what starts to create the web. This creates a web, a footprint for you on the internet, because each thing that you write is pointing to 5 other things that you've written. And so all of a sudden someone discovers one of your pieces of content and then now they're going down the rabbit hole. Now I'm on your YouTube channel. Now I'm listening to your podcast. Now I'm reading your book. Now I'm buying your digital product. Now I'm exploring your company website. Now I'm reading another thing that you wrote relevant to this topic. That's how you start to build the web.
What Every Writer Gets Wrong About Their Audience #writing #creator #writingtips
