Nicolas Cole explains the container method: structure your newsletter with a fixed number of sections, then fill each one weekly. This removes the blank page paralysis and makes writing faster and more consistent.
I like thinking about newsletters as containers and not thinking of every week I'm sitting down to write a newsletter, but instead, what are the sections of the container and how every week do I just fill in those sections? The reason I like thinking like this is because every week then, when you sit down to write, you're not really staring at this blank page going, "What do I write my newsletter about?" You go, "Oh, I just need to fill in these 4 sections every single week."
What Every Writer Gets Wrong About Their Audience #writing #creator #writingtips
