This is a YouTube video titled "The Correct Way of Selling Social Ghostwriting" containing a monologue or talk focused on sales strategy for social ghostwriting services. The speaker explains how to present a value-driven approach by sharing strategic advice with potential clients to build trust and demonstrate expertise. The content was created in March 2025 and centers on effective sales techniques rather than just offering service packages.
When you're selling social ghostwriting, you don't go to someone and say, hey, I will ghostwrite four posts for you per month. That's not a strategy. You're not giving them anything. What you do is you go to them and you say, hey, you want this end goal in order to achieve that end goal? Let me tell you the strategy and little one liner here that I have used for years and now all of our closers use. Whether or not we work together, I just want you to be successful. So you immediately remove all the pressure. You go, whether or not we work together, I just want you to be successful. Here is what I would do. And when you tell them what to do, you're not saying, I would write a bunch of posts. You would say, well, you want to build thought leadership. So the first thing you need, this content pillar, this content pillar where you talk about futurism and what's happening in your industry, that is what allows you to be seen as a visionary, someone who's looking to the future. So every Monday we're going to write about that. And so you were giving them the entire strategy and the goal is you literally want them to get off the call and go, did that person mean to give me all of the answers? And that's a good thing.
