Nicolas Cole explains why premium ghostwriters outperform freelancers. Freelancers ask you to define the project and charge hourly. Premium ghostwriters do the homework first, spot problems in your sales funnel, then pitch you a solution ready to implement.
The tale of two writers. The freelance writer goes, here's my portfolio. I charge $30 an hour. Let me know what you need. You don't realize that in doing this, what you're doing is you're putting the burden on the client. You're saying, I don't know what you need. You need to go figure that out. I'm here. You tell me what to do. Well, that's not helpful. That's not helpful to a business owner that's working 12 hours a day. A premium ghostwriter does the opposite of that. A ghostwriter goes to the client and says, I see a problem that you have. I did my homework. I went through your funnel. I have identified a couple leaks in your funnel. I've identified a couple problems that are costing you money. I know how to solve them because I specialize in solving those problems. And all you have to do is say yes, and I will make those problems go away. Which writer are you going to hire as a business owner? Are you going to hire the freelance writer that gives you a job and says you have to figure out what to do with me? Or are you going to hire the premium ghostwriter who goes, I took care of everything for you. All I need is your permission. I just need you to say yes.
What Every Writer Gets Wrong About Their Audience #writing #creator #writingtips
