Nicolas Cole says digital product creators fail by trying to solve huge, vague problems. Instead, focus on one small problem. His example: a $99 ghostwriting template that teaches five specific content types to attract clients, not all of ghostwriting.
This is the problem that everyone makes, especially with digital products at any price point. Almost always the core problem that I see is that people lean toward really big and then as a result, really vague problems or really big, really vague outcomes. And it's a skill to sort of rewire your brain to think, let me focus on smaller isolated problems. Like if I was going to create a $99 ghostwriting-related digital product tomorrow, I wouldn't go, let me teach you everything about ghostwriting. Way too big. How am I going to teach you every single thing about ghostwriting? Ghostwriting in a one-pager. It would be impossible. But what I might do is I might say, in this $99 template, let me walk you through the 5 types of content that you should be creating for yourself as a ghostwriter to attract clients. That's not everything about ghostwriting. That is a one very specific skill solving one very specific problem.
What Every Writer Gets Wrong About Their Audience #writing #creator #writingtips
