Nicolas Cole argues that service providers should use their own results as their best case study. He wrote thought-leadership pieces on Quora from an $800 studio, attracted billion-dollar CEOs as clients, and went viral. The pitch becomes simple: I'll do for you what I'm already doing for myself.
Whatever service that you want to provide, the easiest case study to point to is you. For example, when I first got into ghostwriting, the service that I was providing was writing 800-word thought leadership articles, and my case study was pointing to me. So I would get on the phone. I was 26 years old, living in an $800 a month studio apartment with no air conditioning and an air mattress from Target. And I was landing billion-dollar CEOs as clients. So I'm telling you, this works. And I was doing this at a pretty young age. I would get on the phone with someone and they would say, how do I know that this is a good strategy? How do I know that this is going to quote unquote work? And I would point to myself and I would say, let me show you what I'm doing right now on Quora. I'm writing every day and I'm writing the same types of things. I'm basically writing 800-word thought leadership articles. Look at the results. I've built an audience. I'm going viral. I'm getting pieces republished in these major publications. I just pointed to myself. I said, my service, my value prop is I will do what I'm doing for me, for you. And that is incredibly powerful.
What Every Writer Gets Wrong About Their Audience #writing #creator #writingtips
